County Seal - Excellence, Integrity, Service

County of Orange
Health Care Agency

Public Health Services
Press Release

Juliette A. Poulson, RN, MN
Director

Mark B. Horton, MD, MSPH
Deputy Agency Director/Health Officer
Public Health Services

Mailing Address:
405 W. 5th Street
Santa Ana, Ca 92701

E-Mail: PublicInfo@ochca.com

 


For Immediate Release
AUGUST 6, 2002

Contact: Barbara Brashear
(714) 834-3232

 
YOUTH CREATED ANTI-TOBACCO AD UNVEILED

(Santa Ana) – The tobacco industry spends an alarming $16 million each day (or $11,000 a minute) on advertising and special promotions.  To counter these negative effects, the County of Orange Health Care Agency’s Tobacco Use Prevention Program (TUPP) joins community leaders, educators and students on August 8 at 10 a.m. on the corner of Chapman and Beach Blvd. in Stanton for the unveiling of a student-created anti-tobacco bus shelter ad.

The unveiling will take place in front of the Fidelity Federal Bank located at 1200 Beach Blvd. and features the artwork of 11 year-old Pernilla Hanson, a local youth member of the Stanton Boys & Girls Club who participated in TUPP’s “Tune Out Tobacco” billboard workshop project.  Pernilla’s artwork was chosen from more than 65 entries as best depicting the positive portrayal of tobacco in movies, television, billboards, magazines and in-store advertising.  Her original design showcasing the negative side effects of tobacco, was selected through a contest held by TUPP’s “Back that Ash Up” youth coalition.

The “Tune Out Tobacco” project provides youth in grades 6 through 12 with the opportunity to make a positive impact on the entertainment and advertising industries through the development of innovative media products.

The Tobacco Use Prevention Program’s mission is to reduce tobacco use and exposure to environmental tobacco smoke in Orange County by mobilizing a broad-based network of community organizations and committed individuals.  TUPP provides services to Orange County residents through youth, community service and public policy programs.  For more information, please call the TUPP program at (714) 834-3232. 

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