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Tobacco and Hollywood
Tobacco Use Prevention Program
The “Tobacco and Hollywood” project is a community outreach project committed to reducing youth exposure to tobacco in Hollywood movies. The goal of the project is to educate youth and community organizations about the influence that tobacco use in the movies has on youth. The Centers for Disease Control and Prevention (CDC) has repeatedly cited exposure to tobacco use in media as a major factor in youth smoking.
Educational Activities
Opportunities to
get youth and community members involved are unlimited.
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PowerPoint
Presentation for youth ages 11-17 years old and an
opportunity for youth to develop cartoons
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PowerPoint
Presentation for adult advisors, teachers and community
groups to increase awareness about why this is an important
health issue and learn ways that you can become involved in
the promotion of smoke-free movies
 Art Gallery
View some of the current submissions of
talented young adults in Orange County here.
 Bus Shelters
Many of the submitted posters were selected to showcase in bus
shelters around the County. Do you have a spot that would be
suitable? If so, contact us!
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Organizations Supporting Smoke-Free Movies |
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American Academy of Allergy, Asthma, and Immunology
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American Academy of Pediatrics
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American Heart Association
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American Legacy Association
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American Lung Association
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American Medical Foundation
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L.A. County Department of Health Services
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Society for Adolescent Medicine
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World Health Organization
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Facts about Smoking in Movies
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Youth with the highest exposure to smoking are nearly three times more likely to start smoking than those with the least exposure.
(Dalton, Sargent et al, “Effect of viewing smoking in movies on adolescent smoking initiation: A cohort study,” The Lancet, 2003)
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Studies have proven that the number one risk factor influencing teens to smoke is exposure to tobacco in the movies, TV, and video games.
(National Study from Dartmouth, 2005)
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80% of PG-13 movies and 50% of G and PG movies include smoking.
(Polansky, JR, Glantz, SA 2004)
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Each year an estimated 390,000 teens starts smoking because of exposure to smoking in movies and 120,000 will die prematurely as a result.
(Journal of the American Academy of Pediatrics 2006)
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Current News
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On July 11, 2008, Governor Schwarzenegger held a press conference at the Kodak Theater with the California Health and Human Services Agency, the Entertainment Industry Foundation (EIF) and major Hollywood studios to announce an agreement that will help protect children around the nation from tobacco use by placing California’s anti-smoking ads before the viewers watching motion picture DVDs that include scenes with tobacco use. Under the agreement, Sony Pictures, Universal Studios, Time Warner, Paramount Pictures, Walt Disney Studios and Twentieth Century Fox will place California’s anti-smoking ads in the opening minutes of DVDs of all new movies with tobacco use that are rated G, PG and PG-13. (For more details go to
http://gov.ca.gov) |
Project funded by the Proposition 99, a California Tobacco Tax Initiative
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